7. You Can Now Create Value-based Lookalike Audiences

Facebook recently introduced two new solutions that help advertisers to target users who are more likely to take valuable actions after interacting with their campaigns. According to a blog post by Facebook, the value optimization works by using the purchase values sent from the Facebook pixel...

Facebook Added New Canvas Ads Templates & Other Updates

On June 7, AdWeek reported that Facebook introduced three new templates for Canvas Ads: Get New Customers, Sell Products and Showcase Your Businesses. Here’s a brief overview of each new Canvas Ads format: Get New Customers – Bring your stories from websites and landing pages over to...

You Can Optimize Who Sees Your Facebook Posts

While this feature’s been available for some time now, we figured you may have missed the opportunity. Every time you publish a new Facebook post, you’ll be able to use the Audience Optimization, to ensure the right people will see your Facebook page posts. Once you click on the Audience...

Facebook Is Testing Video-format Cover Images

For some time now, Facebook has collaborated with selected brands to test using video-format cover images. As reported by AdWeek, Facebook has been working with Netflix and Flixel Photos to experiment with the new cover image style. Currently, the video-format cover image isn’t available to...

Facebook Will Have Stricter Rules Against Clickbait

To help its users see fewer clickbait stories and find more authentic ones, Facebook recently made three new updates. Clickbait targeting is now done on an individual post level, not only on the domain and page level. To make the decrease of clickbait more effective, Facebook will look...

You Can Now Create Full-Width Ads for the Audience Network

On May 25, Facebook announced that they’re adding a new full-width ads format for Facebook Audience Network, its mobile advertising network. According to a Facebook’s study, full-width ads increased the ads’ user engagement (CTR) by 58% and monetization (CPM) by 34%. The new full-width ad...

Advertisers Get More Control Over Ad Placements

Facebook will launch some new tools to provide advertisers more control over their ad placements in Audience Network, Instant Articles and In-Stream Ads. Over the next few months, the ad network will launch additional controls to let advertisers exclude some ad placements by blocking lists of...

Top Facebook Updates That You Can’t Afford to Miss – June 2017 Edition

While you’ve been busy getting ready for that summer vacation, Facebook’s been working hard on some cool updates. In this June 2017, Facebook introduced some new ad formats, ramped up its battle against clickbait, and it is (finally) giving advertisers more control over their ad...

Scottish voters targeted by ‘dark ads’ on Facebook

Political ads target specific users on Facebook in Scotland, BBC Scotland data show. All major parties seem to have been affected by voters with so-called "dark ads" - tailor-made messages that are visible to a particular audience. SNP and Lib Dems used revenue-generating ads while conservatives...

Facebook’s Role in European Elections Under Scrutiny

Lawrence Dodd lives in one of Britain's most militant electoral districts and has been almost daily covered with ads from major political parties on Facebook. About a month ago, he tried to find out why. Mr. Dodd, a musical instrument manufacturer in northern England, joined the experiment. He...