Facebook has expanded its campaign to raise awareness of fake news by publishing advertisements in the UK press.
Document ads, including The Times, The Guardian, and Daily Telegraph, include a list of ten things to consider when deciding whether the story is right.
These include reviewing article data and website addresses, as well as assuring that it is not intended as satire.
Facebook is under new political pressure to deal with fake news in the run-up to the UK election.
Meanwhile, the BBC Panorama investigation, which will be broadcast later Monday, found that the social network played a decisive role in both the US election and the UK referendum last year.
The platform said it had already removed “tens of thousands” of fake Facebook accounts, and that systems are now monitoring repeating the same content or sharply increasing reports. Accounts displaying this activity are then tagged and added.
Facebook tips on the site of fake newsImage copyright FACEBOOK
Tips for detecting false messages are also available on Facebook itself
Facebook also reduces the evaluation of stories that people tend to read but do not share.
Last month, Conservative MEP Damian Collins asked Facebook to deal with fake reports before joining the UK’s general election on June 8.
“The danger is if many people are the main source of Facebook news, and if Facebook messages are mostly fake, they can vote by lies,” said Guardian.
In a report published last month, Facebook admitted that she had seen political propaganda deliberately spread on her site.
“We’ve seen a lot of fake account operator actions that can only be done by people with language skills and basic knowledge of the political situation in the target countries, indicating a higher level of coordination and anticipation,” he said.
He added that “a few” cases during the US presidential election in 2016 required action.
- Facebook, fake news and UK elections
- How to Know “False Messages”
- “Fake News Cities”
“People want to see accurate Facebook information and so do we,” said Simon Milner, UK Facebook Policy Director
“To help people find fake news, we show tips on everyone on Facebook to find out if something they see is untrue.”
He added that the company “supported” two third-party bills – Full Fact and First Draft – in the run-up to the election, but Facebook refused to say whether it was a financial arrangement.
Facebook has ten steps to capture false messages
- Be skeptical about the subtitles
- Look at the URL in detail [web address]
- Check the source
- Watch unusual formatting
- Consider photos
- Check the date
- Check the evidence
- Check out more news
- Is the story a joke?
- Some stories are deliberately fake [satirical]
When word of mouth goes into the hands of fraudsters: Analysis by Zoe Kleinman, BBC Technology Reporter
Spread of false news in the social media was accused by some of the influence of the US presidential election in 2016.
Facebook has not come so far, but its latest report recognizes that there was some activity that “required action”.
With the British elections, which are only a month away, pressure is being put in the UK to develop in Britain.
False message makers earn because of clicks on the ads they carry. Google and Facebook claim they are committed to blocking their use of advertising services, but they are still appearing.
It’s interesting and perhaps a sign of an older Facebook membership that she chose traditional print media to spread her message across the UK.
Ten tips are a good recommendation and will be known to journalists as standard controls. The problem is that if the link appears on your Facebook channel because it is shared by one of your
friends or relatives, you will probably be more inclined to accept it as a face value.
The power of word-of-mouth as a marketing tool is well known to both marketing professionals and fraudsters.