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Facebook Messenger is about to fill out ads

After Facebook users are forced to switch to a separate Messenger application to continue chatting, the social network starts to write ads to those who use it. Facebook said on Tuesday that it is testing Messenger advertising worldwide, as the world's largest social media company is looking to ...
Date: 07/20/2017
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Facebook Newsfeed Algorithm History

Facebook's News Feed algorithm is in a constant flow state. In the timeline below, we refer to major changes that businesses and businesses need to realize. With 1.98 billion active Facebook users, it is increasingly important for companies to be on the platform. If your company needs help with ...
Date: 07/18/2017
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7. You Can Now Create Value-based Lookalike Audiences

Facebook recently introduced two new solutions that help advertisers to target users who are more likely to take valuable actions after interacting with their campaigns. According to a blog post by Facebook, the value optimization works by using the purchase values sent from the Facebook pixel ...
Date: 06/29/2017
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Facebook Added New Canvas Ads Templates & Other Updates

On June 7, AdWeek reported that Facebook introduced three new templates for Canvas Ads: Get New Customers, Sell Products and Showcase Your Businesses. Here’s a brief overview of each new Canvas Ads format: Get New Customers – Bring your stories from websites and landing pages over to ...
Date: 06/28/2017
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You Can Optimize Who Sees Your Facebook Posts

While this feature’s been available for some time now, we figured you may have missed the opportunity. Every time you publish a new Facebook post, you’ll be able to use the Audience Optimization, to ensure the right people will see your Facebook page posts. Once you click on the Audience ...
Date: 06/28/2017
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Facebook Is Testing Video-format Cover Images

For some time now, Facebook has collaborated with selected brands to test using video-format cover images. As reported by AdWeek, Facebook has been working with Netflix and Flixel Photos to experiment with the new cover image style. Currently, the video-format cover image isn’t available to ...
Date: 06/28/2017
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Facebook Will Have Stricter Rules Against Clickbait

To help its users see fewer clickbait stories and find more authentic ones, Facebook recently made three new updates. Clickbait targeting is now done on an individual post level, not only on the domain and page level. To make the decrease of clickbait more effective, Facebook will look ...
Date: 06/27/2017
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You Can Now Create Full-Width Ads for the Audience Network

On May 25, Facebook announced that they’re adding a new full-width ads format for Facebook Audience Network, its mobile advertising network. According to a Facebook’s study, full-width ads increased the ads’ user engagement (CTR) by 58% and monetization (CPM) by 34%. The new full-width ad ...
Date: 06/27/2017