I don’t know if you have your own business. But if you have, you probably know that running it is just papers and taxes. Therefore, anyone who can found their company in some paradise. Tax paradise of course. But few countries said: Facebook must pay.
It is not new idea in any way, but Italy is pushing new tax reform really quickly. It should make pay big global internet companies like Google or Facebook. For every dollar spend on ads. Six cents to Italy treasure. In this time there is no Italian party which would be against such law.
So, Facebook should prepare for something new. And many more countries are about to follow. Any difference it will make ill be less reach for same money. However, nation must prosper.